The obesity rate in the United States continues to grow and the consumption of vegetables continues to decline. Some shocking statistics from the article Told to Eat Its Vegetables, America Orders Fries by Kim Severson from The New York Times: only 26 percent of the nation’s adults eat vegetables three or more times a day; only 23 percent of meals include a vegetable (this could include something such as lettuce on a hamburger or sandwich); the number of dinners prepared at home that include a salad is 17 percent, when it was 22 percent in 1994; at restaurants, salads ordered as a main course at either lunch or dinner dropped by half since 1989 to just 5 percent.
Why don’t Americans want to eat their vegetables? It’s something that parents are always trying to force upon their kids, but are the adults just as guilty?
“There is nothing you can say that will get people to eat more veggies,” said Harry Balzer, the chief industry analyst for the NPD Group, a market research company.
Some people may simply view vegetables as a lot of work, compared to other grocery items. They’re not necessarily the most convenient food item, often requiring washing, chopping and peeling before even becoming edible. And when these vegetables aren’t used when fresh, they sit in the fridge to rot. “The moment you have something fresh you have to schedule your life around it,” Mr. Balzer said.
It can also be a task to make vegetables taste great. It seems that very few people eat vegetables as they are. Vegetables are also not the most inexpensive way to fill your stomach.
“Before we want health, we want taste, we want convenience and we want low cost,” Mr. Balzer observed.
Adults don’t like to admit that they’re not eating their veggies. Everyone knows that vegetables are good for you and necessary for a healthy diet, but actually eating them on a regular basis is a different story entirely.
The food industry isn’t giving up quite that easily. Eating vegetables has been made easier, thanks to packaged microwavable veggies and ready-to-eat bags of salad, which are a $3-billion-a-year business. This still doesn’t mean that people are necessarily eating more vegetables, but are rather spending their vegetable budgets on alternative products.
Even the baby-carrot industry is stepping up to the plate, starting a $25 million advertising campaign aimed at a younger
and edgier crowd in the hopes to inspire increased carrot munching.
It will be interesting to see if vegetables eventually make a comeback on our plates. For now, they are being slightly neglected, but a little creativity may do the trick. At Camp Shane weight loss camp for children and Shane Diet Resorts weight loss program for adults, we incorporate a delicious vegetable dish with each meal to encourage proper nutrition and a healthy lifestyle.
Do you eat your daily serving of vegetables? Do you have any tips for those non-veggie eaters out there to nudge up their veggie intake?









